Psychology

NEW International Review of Health Psychology

NEW International Review of Health Psychology

US $655.00

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The Psychology of Decision Making People in Organizati

The Psychology of Decision Making People in Organizati

US $528.39

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My Friend is Brainwashed by Get Rich Quick Schemes, Help!

I got a very interesting e-mail this morning… almost 1800 words. I wrote a 1700 word article earlier this week (probably my longest ever) and I can say that writing that much takes a long time.
The emailer, who I will call Buffy, has a friend, who I will call Faith, who had [...]

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Rationally Irrational

A friend called me up last night. He was open about how spooked he was when he looked his retirement accounts and found that 30% (or more) of his hard-earned money had disappeared - with nothing to show for it. The way he put it, I really couldn’t argue with him. It [...]

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Am I Wasting My Time?

I got the September issue of Money magazine yesterday and, as always, there are a few eye-opening articles. Every time I feel like I know everything about personal finance, I find that there’s so much I have left to learn. One particular article, on page 24 is titled, “Why You Can’t Teach Money.”
The [...]

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Have You Decided To Be Rich?

Last week while on an airplane, I finally caught up on some reading. I brought three books with me… Millionaire By Thirty, You’re Broke Because You Want To Be, and 422 Tax Deductions for Businesses and Self Employed Individuals.
While reading You’re Broke Because You Want To Be, Larry Winget wrote something that stuck with me.  Loosely paraphrased it was “if you want to be rich, you need to make the decision to be rich.” I thought that it sounded pretty obvious, perhaps a little too obvious for the average person to think about. I tried to think [...]

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The Power of The Dream

I’m the assistant to the travelling secretary. I’m going on the road trips with them! I’ll be on the plane… I’m working in Yankee Stadium! This is a dream, I’m busting, Jerry, I’m busting! — George Costanza
I’m excited… like George I’m busting. A friend and I have a business idea that we think simply can’t fail. Like of the best ideas out there, it just fell into our lap. We’ve sat down and crunched the numbers about 30 different ways and each time, it’s profitable… very profitable. Our costs could potentially be low. The value [...]

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Lessons From the Microsoft - Yahoo Negotiations

The recently expired merger offer from Microsoft to Yahoo got me thinking about two things: what went wrong and what can we learn from it. On a lot of levels the merger makes a lot of sense. Microsoft needs to ramp up their search capabilities to compete with Google. Acquiring Yahoo would give them a boost in the right direction. There are a lot of other parts to Yahoo’s business that would also help Microsoft’s cause. So why isn’t Microhoo up and battling against Google today?
Corporate Culture Clash
Nearly ten years ago, I worked for an [...]

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Chrysler’s Cheap Gas: Trick or Treat?

Chrysler is touting a new promotion that promises to make $2.99 gas available to Americans who buy a new car from them. The timing couldn’t be better. With gas averaging over $4.00 in my area of San Francisco, I can personally say that I’ve witnessed some concerned people. So is Chrysler’s promotion a good deal?
Chrysler’s Offer in Detail
Chrysler is offering a gas credit card. Use the card where you buy gas and your statement will reflect the $2.99 rate (Chrysler pays the difference so the gas station still gets their money). The offer is only [...]

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We Are Only Dancing on This Earth for a Short While

[This particular article is a little lacking on personal finance. Sometimes the personal is more important than the finance - this is one of those days. Please give me the benefit of the doubt for a day or two to bring it back to personal finance.]
A few months back I bought a used iPod Nano off of Craigslist. It’s a first generation 2GB version and it cost me $60. I filled it up with some of my favorite albums and listen to it for a couple of hours a day. A couple of minutes ago, [...]

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The Money Marathon – Win

According to researchers in psychology, when a person does something that is not pleasant but receives some positive reinforcement afterwards, he will keep doing the task and go through the negative to experience the positive. This phenomenon can be seen in many areas of life. In running, it’s usually the natural high feeling from endorphins [...]

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Is It Better When You “Win” It?

Ebay has been running an interesting campaign over the last couple of weeks. You may have seen a series of “Shop Victoriously” commercials. These show people in competition for some kind of trinket or collector’s item, such as a classic lunch box or an urn. By the end of the commercial one [...]

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Keeping a Level Head in a Down Market - Should you Stay the Course?

Recently, Trent from The Simple Dollar, one of the best personal finance bloggers I read wrote, Basic Investing In A Down Market (Or Any Time You Feel Nervous). In it he too a question from a reader, Lila, who was nervous about her 401K investments in this market. Trent suggested that she [...]

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Advertising versus Previous Experience

Earlier this week, I was reading how marketing affects how children perceive food at Get Rich Slowly. The original study claims that low-income children from age 3-5 perceived store-bought food in McDonalds’ wrappers as better tasting.
Five immediate thoughts came to mind:

Was it advertising or marketing that made the food appear to be taster… [...]

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Finances: Don’t Take them So Personally

I’ve got some personal finance blasphemy to get off my chest. It will probably even ruffle the feathers of more than a few personal finance writers. I’ll take that risk, because I hate to see money wasted. People are wasting money every day and not realizing it. They aren’t even [...]

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