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November 10th, 2008 — , Germany, Marketing, abacho, domain, kredit, loan, unister from wiseclerk @ P2P-Banking.com
The German domain name kredit.de was sold today for 892,000 Euro (approx 1.14 million US$). ‘Kredit’ is the german word for ‘loan’, a very valuable keyword in targeting consumers seeking loans online.
The domain was bought by Unister GmbH from the Abacho AG. It is the highest price ever for a domain sale of the country [...]
Continue reading → Domain kredit.de sold for record price: 892,000 Euro
October 4th, 2008 — , Lenders, Marketing, US, bonus, loanio, loanio.com, promotion from wiseclerk @ P2P-Banking.com
If you sign up at Loanio.com as a new lender using this link, the peer to peer lending service Loanio will credit you $25. This promotion may be time-limited, so sign-up now, even if you want to start lending later.
Related StoresAugust 15th, 2008 — , Germany, Marketing, Smava, Uncategorized, Video, smava.de from wiseclerk @ P2P-Banking.com
German p2p lending service Smava has sent its lenders an email asking them to produce short videos telling their personal experiences using Smava. Smava offers 50 Euro (approx. 75 US$) for each user generated video that is sent to Smava and published.
Three (older) videos by Smava lenders can be viewed here.
Continue reading → Marketing - Smava asks users to videotape their experiences
June 12th, 2008 — , Kiva, Marketing from wiseclerk @ P2P-Banking.com
Kiva did billboard advertising on highway 101. Apparently the ad was sponsored by Paypal.
Matt Flannery of Kiva speculates whether the board brings 125 additional visits per day to the website (0.04% conversion rate) or if user growth on the sampled weeks had other causes.
(Photo Source)
May 7th, 2008 — , Kiva, Marketing, US from wiseclerk @ P2P-Banking.com
Credit card issuer Advanta entered into a partnership with Kiva. The initiative is called KivaB4BProject and Advanta will match the loans made by business card holders with up to 200 US$ per card. Card holders simply select a business owner to sponsor through Kiva and make a grant using their Advanta Business Card. Advanta matches that grant, [...]
Related StoresMay 5th, 2008 — , Marketing, Prosper, US, Video from wiseclerk @ P2P-Banking.com
Prosper will run television ads (preview them online). The TV spots will be aired in test markets starting this week.
Related StoresMay 5th, 2008 — , Marketing, MyC4, africa from wiseclerk @ P2P-Banking.com
MyC4 has just published a quarterly magazine to accompany it's website. The first issue of Change has 20 pages, looks stylish and has lots of information (e.g. Senegal will be the next market, where loans are available to borrowers starting in June). Here is what MyC4 says about it's magazine:
We have just released the very [...]
April 22nd, 2008 — , Marketing, Netherlands from wiseclerk @ P2P-Banking.com
Yesterday the headline of Dutch De Financiele Telegraph read "ABN AMRO brings together borrowers and lenders". ABN Amro is a large bank in the Netherlands. The article mentioned Boober and that ABN Amro is offering a different service.
So what is ABN Amro offering? P2P lending?
Actually the service in question can be found on this page and [...]
March 27th, 2008 — , Defaults, bad debt, debt sale, Marketing, Prosper, US from wiseclerk @ P2P-Banking.com
Prosper.com is actively promoting it's marketplace to hedge funds.
Prosper is America’s largest peer-to-peer marketplace with over 600,000 members,” stated Kirk Inglis, CFO of Prosper. “As credit markets experience unprecedented changes, institutional lenders, including hedge funds, are using Prosper to diversify portfolio returns without the lack of transparency and fees associated with structured consumer debt [...]
December 29th, 2007 — Italy, Kiva, Marketing, Zopa from wiseclerk @ P2P-Banking.com
In an email newsletter Zopa Italy encouraged its member to spread the word about Zopa to friends and relatives. Zopa says it is for 'a good reason': Zopa Italy pledges to lend $1 on Kiva for each new member that registers at Zopa Italy before January 15th.Everybody can monitor how much Zopa invested on this lender page [...]
Related StoresDecember 24th, 2007 — Lendingclub, Marketing, US from wiseclerk @ P2P-Banking.com
Today for all new loans the interest rates at Lendingclub.com increase by 0.5 percent. At Lendingclub, unlike other p2p lending sites, the platform not the borrower sets the interest rate (based on credit grade). The increase was in reaction to rising borrower demand after Lendingclub eliminated state loan rate caps last week by going nationwide.
As [...]
Continue reading → Half percent more interest at Lendingclub
December 6th, 2007 — Marketing, Prosper, US from wiseclerk @ P2P-Banking.com
With several posts by CEO Chris Larsen Prosper.com starts blogging.
Welcome to the new Prosper Blog.
We’ll be using this blog to create a place to find up-to-the-minute news on the latest Prosper enhancements, enlightening and thoughtful Personal Finance opinions, touching Prosper Member Stories, and more. Your contributions are welcome. Please feel free to submit comments to [...]
November 29th, 2007 — Marketing, MyC4 from wiseclerk @ P2P-Banking.com
MyC4 users can now easily give someone a MyC4 account as Christmas gift. With a 6 step process the user creates an account, transfers money and prints a christmas voucher.The recipient is all set to start investing in loans.
Is this a clever viral marketing idea? Post your take on this in the wiseclerk forum!
November 13th, 2007 — Marketing, Microplace, US from wiseclerk @ P2P-Banking.com
I noticed prominently displayed Microplace ads on Technorati.com today. Not sure if it is really keyword-targeted or rather context targeted. When I did searches on Technorati on Globefunder or Kiva I was shown Microplace ads.
Technorati is an interesting choice for the campaign (if it runs only there - I did not check). Technorati is mainly [...]
October 31st, 2007 — Marketing, MyC4 from wiseclerk @ P2P-Banking.com
After MyC4.com was featured on Danish national TV in a 15 minute feature many new lenders signed up. Within 3 days lender count rose from about 500 to currently 964. At MyC4 lenders (called investors) loan money to African entrepreneurs. The bidding frency of new lenders did lower closing interest rate dramatically. Loans now closed at 2 to [...]
Related StoresContinue reading → MyC4 lender headcount doubles after national TV coverage
July 30th, 2007 — Germany, Marketing, Smava from wiseclerk @ P2P-Banking.com
Last week at the end of my post on the Prosper referral program I suggested:
The next step for even more growth
Currently all referral programs mentioned above have one thing in common. They are open only to existing members of the p2p lending services. Assuming they are successful and the p2p lending serves are seeking opportunities to enable [...]
July 24th, 2007 — Marketing, Prosper from wiseclerk @ P2P-Banking.com
Since June Prosper.com runs a referral program that allows Prosper members to refer new lenders or borrowers.
How does it work?
Prosper members are encouraged to put up text links, buttons or banners on their websites that advertise for Prosper. If someone clicks on that link, a tracking parameter included in the link format allows Prosper to detect [...]
